Lays has recently associate itself with the UEFA Europa League (previously called the UEFA Cup) and has appointed Lionel Messi from FC Barcelona as its brand ambassador. It has also included The UEFA Champions League Anthem in its TVC which isofficially titled simply as “Champions League”The anthem’s chorus is played before each UEFA Champions League game, as well as at the beginning and end of television broadcasts of the matches.
Taking forward their association with UEFA Lays Paksitan has installed a traffic-stopping outdoor execution at The Palm Roundabout, Karachi. It’s the 3D model of official UEFA Europa League sign with Messi’s 3D avatar showing off his moves. Its decorated with florescent blue lights and can grab your attention even if you are not a football fan.”Taste The Glory” is an exciting campaign where you can win EXCITING prizes including Tickets to Milan! All you need to do is visit the Lays Pakistan Facebook page and inbox them a photo of the Outdoor you see below.