Generation Eid Collection 2015 has been launched and is now available in stores. Generation describes its latest collection as:
Our Oriental motifs Eid Formals embellished with pagodas and roses from the east in stores now.
Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for fast fashion by the urban Pakistani woman. Today this family’s ideology has culminated into a leading ready-to-wear woman’s clothing brand that provides fresh stock to their stores a few times a week with no repeatation in design.
The Generation woman has since become an iconic symbol that holds this vision together, a woman who celebrates her family’s tradition with a permanent undertone of innovation and creativity. The Generation clothing lines are a personification of this woman’s values and a representation of her in different times of her life.
Generation woman offers fashionable, versatile and comfortable designs that make use of numerous printing and embroidery techniques in casual and semi casual outfits. In the midst of bold and exaggerated embellishments, Generation also develops basic designs using impactful silhouettes and cut lines.